Why TikTok Dropped 2.1 Million Videos In Nigeria

News Update

TikTok has removed over 2.1 million videos in Nigeria for violating community guidelines during the second quarter of 2024.

This move aims to enhance content moderation and create a safer platform for users.

According to the Community Guidelines Enforcement Report shared on Tuesday, “Key findings show that 99.1 percent of these videos were proactively removed before users reported them, with 90.7 percent taken down within 24 hours. These figures highlight TikTok’s commitment to staying ahead of harmful content, ensuring a safer platform for Nigerian users.”

Globally, TikTok removed over 178 million videos in June 2024, with 144 million removals facilitated through automated systems.

The platform’s proactive detection rate now stands at 98.2%.

TikTok assured that it would continue to invest in technologies aimed at improving content moderation and understanding potential risks, reinforcing its dedication to transparency and platform safety for its diverse user base in Nigeria and worldwide.

“With a proactive detection rate now at 98.2 percent globally, TikTok is more efficient than ever at addressing harmful content before users encounter it,” the short-form mobile video platform stated.

TikTok’s ownership is divided among global institutional investors (60%), founders (20%), and employees (20%), according to TikTok.

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