VAM News Update
Some Nigerian creators and social media influencers have begun receiving payment from microblogging site, X, formerly known as Twitter through its ad revenue-sharing program.
The payout which has now been extended to global users of X after being initiated in the United States early last month, is only for verified users in Nigeria and other countries who have met the threshold of impressions on their content.
Those who intend to get the payout have to subscribe to Twitter Blue and must have earned more than five million impressions each month on their tweets for the last three months. They must also have a Stripe payment account.
X won’t allow creators to monetize copyrighted content that they do not own and content about “pyramid schemes or get-rich-quick schemes” (looking at you, crypto spammers), violence, criminal behaviors, gambling, or drugs and alcohol.
Some Nigerian creators have begun sharing receipts of what they’ve earned while also thanking Elon Musk for the initiative.
Meanwhile, the first batch of payments took effect on Tuesday, August 8, 2023, and the payout is called “Ads revenue sharing”.
One of the criteria is that an X account must be able to have generated 15 million impressions in three months.
X Impressions indicate the total number of times a tweet has been seen, which means they represent the total exposure the tweet has received.
According to X, it is important for brands because it helps them understand the total number of times their message has been viewed, even if users did not engage with the tweet.
The second criterion according to X is that an account must have a minimum of 500 followers.
Also, an account must be subscribed to the X verification badge while remitting $8 monthly which is equivalent to N6,096 according to the Central Bank of Nigeria (CBN) rate.
Although Nigerian active X-verified accounts can earn money on the app, they seem to be at risk of getting banned if they violate the site policies.
Musk had earlier disclosed that if accounts verified under his new system engage in spam, scam, or impersonation, they’ll be suspended.
However, he said X will keep their money. Some of the policies if violated can attract an account to be banned despite X badge verifications.
Some of the rules include:
Safety
Violent Speech: Threatening, inciting, glorifying, or expressing a desire for violence or harm will get an account banned.
Child Sexual Exploitation:
The X app has zero tolerance for child sexual exploitation on Twitter
Sensitive media:
You may not post media that is excessively gory or share violent or adult content within the live video or in profile or header images.
You may not promote or encourage suicide or self-harm
Privacy
Private Information:
Publishing or posting other people’s private information (such as home phone number and address) without their express authorization and permission is illegal.
Non-Consensual Nudity:
You may not post or share intimate photos or videos of someone that were produced or distributed without their consent.
Authenticity
Platform Manipulation and Spam: X services should not be used in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on X.
Civic Integrity:
Individuals may not use X services to manipulate or interfere in elections or other civic processes.
Misleading and Deceptive Identities: You may not impersonate individuals, groups, or organizations to mislead, confuse, or deceive others.
