Candidates that will contest for the presidency in Nigeria’s 2023 general elections have set the ball rolling trying to earn the support of Nigerians deploying the social and mainstream media.
In their bid to succeed President Muhammadu Buhari, some of the candidates have effectively deployed the social media to earn the support of Nigerians. Thus, they have been sucessful in bulding up large followership on the various social platforms.
While some people will argue that elections are not won or lost based on sentiments displayed on the social media, the number of followership a candidate commands on such platforms can be used to gauge his or her popularity at least among users of the platform.
In other words, a candidate’s popularity on social media is a plus that can be leveraged on to shape voters’ perceptions in his or her favour.
This in turn can influence the voters’ decisions on who to vote for at the polls.
Major political parties like the All Progressives Congress (APC), the Peoples Democratic Party (PDP), and Labour Party (LP) have embraced social media to sell their candidates and to debunk misinformation about their parties and their candidates.
Below are the presidential candidates contesting in Nigeria’s 2023 election with the highest number of followers on Instagram and Facebook.
Facebook as a social media tool is mostly used to connect with family, friends, and acquaintances.
It has since evolved to become the go-to for online marketing.
There areb over 36 million Facebook users in Nigeria as at March 2022, representing 16.5 per cent of the country’s population, according to recent statistics.
Overall, 33.2 per cent of users were between the ages of 25 and 34.
This makes this age group the largest users, followed by those aged 18 to 24. Only 4.5 per cent of users were between the ages of 13 and 17.
On this platform according to the most recent figures:
1. Atiku Abubakar has 1.1 million followers
2. Peter Obi has 472,593 followers
3. Omoyele Sowore has 378,394 followers
4. Asiwaju Bola Ahmed Tinubu has 217,628 followers
5. Rabiu Kwankwaso has 16,000 followers.
The photo and video sharing social networking service founded in 2010 is one platform political parties and candidates are using free of cost to also sell their ambitions.
Instagram reels have also provided a powerful tool for politicians to share short, engaging videos on the platform.
This platform boasts of providing prospective voters with a real sense of who their candidates are, far beyond the power suits in their profile pictures.
The chat and the confidence they exude comes across well on the platform. It’s also not a platform that favours any particular group over another.
Again, on this platform according to the most recent figures;
1. Atiku Abubakar has 456,000 followers
2. Peter Obi has 324,000 followers
3. Asiwaju Bola Ahmed Tinubu has 122,000 followers
4. Omoyele Sowore has 191,000 followers
5. Rabiu Kwankwaso has 17,700 followers
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