Hope Rises as Nigerian Media Guru Adedotun Olaoluwa Signs $350k PR Deal

The international media was agog yesterday as news filtered in that a foremost Nigerian media guru and founder of Dotmount Communications Group Adedotun Olaoluwa has closed a one-year $350,000 deal with the Democratic Socialist Republic of Sri Lanka, to handle its public relations (PR) and lobbying efforts.

The trending news was published by Yahoo News, European Business Magazine, Fox40 News, MarketWatch, American Press, Canadian Insider, Latin Trade newspaper, London Tribune, HTV, informazione newspaper in Italy, finanzen.net and finanznachrichten.de in Germany, Times of New Delhi among others.

Adedotun Olaoluwa leads a team in Washington that gives strategic advice to coalitions, companies, and governments about handling the media and issue campaigns.

He is an award-winning communicator, Olaoluwa regularly contributes to AP, American City, Business Journal. He founded Dotmount Communications Group in 2011, Olaoluwa and his team have advised trade associations, multinational corporations, coalitions, and foreign governments. He has helped conduct proxy battles, run issue campaigns, design digital communications, manage coalitions, introduce new trade association CEOs and protect clients’ reputations during crises. On behalf of a wide range of clients, he has worked with international, national, and regional media outlets.

Adedotun Olaoluwa

Dotmount Communications’s deal with Sri Lanka comes two weeks after it signed a $4 million acquisitions of the Times of Jerusalem, as reported by the Guardian newspaper

The firm, which has offices in Washington DC, Zurich and Beijing, Lagos and Dubai offered to inject 13.4 million shekels ($4 million) to take over its 56.34 per cent controlling stake in the daily newspaper which was partly funded by the Crown Prince of Saudi’s Misk Foundation.

According to the contract with Sri Lanka, Dotmount Communications is expected to pitch the South Asian nation as “an international leader on climate change, with equitable compensation for its carbon credits.

The firm will help the country enhance its relationship with the United States and further its economic growth.

The contract signing comes after a recent visit to Sri Lanka by Victoria Nuland, the United States Under Secretary of State for Political Affairs. The March trip saw Victoria discussed with the Sri Lankan President Gotabaya Rajapaksa on the nation’s anti-corruption, conservation and vaccination initiatives and the challenges posed by the global pandemic and ways to strengthen the U.S.-Sri Lankan partnership.

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The recognition will allow the nation to position itself more effectively on the path of the protection of forest resources and national socio-economic development.”

He stated that the firm will help the country enhance its relationship with the United States and further its economic growth.

Adedotun who is also the publisher of Pleasures Magazine, a bimonthly luxury lifestyle magazine blazing the trail in media Investment around the world said with a wide network of over 8,000 local and international media platforms, in 40 languages, the media group is changing the game in the field of media communications.

Adedotun lamented that African businesses are losing out on deals as a result of poor branding and publicity.

The Commonwealth of Zion Assembly (COZA) member lamented that most businesses in Africa are struggling and gasping for breath.

He said passion alone is not enough to push a conglomeration or firm to Eldorado.

Adedotun said that despite the opportunities in the media space, many individuals and companies are winking in the dark.

Bilateral Economic Relations

The United States is Sri Lanka’s largest export market and accounts for nearly $3 billion of the $11.7 billion of goods Sri Lanka exports annually. U.S. goods imports from Sri Lanka totaled $2.7 billion in 2018, down 6.4 percent from 2017. U.S. exports to Sri Lanka in 2018 were valued at $372 million, up 10.7 percent from the previous year. The total U.S. trade deficit in goods with Sri Lanka was $2.3 billion in 2018, an 8.6 percent decrease from 2017. U.S. imports from Sri Lanka are mostly apparel, but also include rubber, industrial supplies, gemstones, tea, and spices. Top U.S. exports to Sri Lanka include animal feeds, medical equipment, soybeans, plastics, dairy products, wheat, cloth, and textiles.

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Sri Lanka has also received approximately $1.2 billion in lending from the IMF since June 2016 with a new disbursement of $164.1 million agreed upon in May 2019.

U.S. Assistance to Sri Lanka

U.S.-Sri Lanka relations are based on shared democratic values and a rules-based regional and international order. Current U.S policy in Sri Lanka aims to support Sri Lanka’s democratic institutions, encourage its economic development, counter terrorism, and promote a free, open, and prosperous Indo-Pacific region. Both governments intend to promote further economic cooperation and exchanges in maritime security and safety, and agree to pursue joint initiatives to enhance security, stability, transparency, and economic opportunity for mutual benefit.

According to the company website www.dtcoms.com , Dotmount Communications has been one of the largest lobbying and communication firms in the world for years and has quickly become one of the largest in news content distributions in the world with access to over 8,000 media platforms, in 40+ languages since it expanded its operation after the election of former President Donald Trump.

In early 2019, the firm opened a public relations branch in Washington to provide media relations and public affairs counsel in addition to lobbying services.

It has expanded its footprint in recent years, most recently by acquiring 7.5% shares in Gannett Corporation, a firm with over 100 newspapers and 43 tv stations across the United States. It has also established itself as one of the foremost bipartisan firms operating in the nation’s capital by hiring on experienced Democratic operatives. (Yahoo News)

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